Today, we’re proud to introduce the new AMD Partner Program (APP), which delivers to channel partners (partners) a program that is both aspirational and motivational.  It enables partners to sell components and to design, build, and sell solutions based on AMD technology.

 Aspire, Motivate, Design - AMD. These are the cornerstones of the new AMD Partner Program.
Partners earn their tier (status) according to criteria that is transparent, and they know how to ascend in the program to earn increased benefits. Partner tier determines the level of available benefits and includes: Select, Provisional Premier, Premier, and Elite.   Partner track (business model) determines the type of available benefits and includes: System Builder, Retailer, Etailer, and Distributor.Benefits highlights include:

Select Partners are eligible to receive access to training, sales tools, marketing assets, channel communications, and Select certificates and logos.

Provisional Premier Partners are eligible to receive Select tier benefits plus rebates according to track, and have two quarters to attain Premier Partner status.

Premier Partners are eligible to receive Provisional Premier tier benefits plus access to AMD executives via partner meetings, and Premier certificates and logos according to track.

Elite Partners are eligible to receive exclusive benefits according to track, including:  Co-Marketing funding, advertising on the Catalyst™ Control Center driver site, participation in the AMD Executive Team (AET) Summit, , and Elite certificates and logos.

 All partners have access to the AMD Partner Portal at APP.AMD.com and Channel Update newsletters.  The AMD Partner Portal, a secure website, delivers many benefits of the program and provides resources to help partners grow their AMD business.  On the AMD Partner Portal, partners will find: APP documentation, sales tools, marketing assets, product training, Ask the Experts, videos, top reviews and news, and sales opportunities.

 APP provides participating partners with a program focused on helping to drive profitable business through the promotion of AMD’s broad, industry-leading technology portfolio. We’re looking forward to the impact that the AMD Partner Program will have on our channel partners to help them aspire, motivate and design.

 Amy McFarland, worldwide head of the AMD Partner Program at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

At AMD, we’re committed to enabling the best possible PC experiences, and today, we’re helping you bring your desktop PC experience with you on-the-go.

 Recently, Splashtop® announced that their Splashtop Streamer application is now optimized for select AMD Radeon™ GPUs and APUs, allowing users to stream content, such as games and videos, from  their AMD-powered desktop PCs with super low latency.

 Splashtop® Streamer is the ultimate remote desktop application for your PC, allowing you stream your Windows desktop to a variety of mobile devices running Windows, Android and iOS. You can remotely access your AMD-powered desktop PC from your notebook, tablet or phone so you can stay in the zone, virtually whenever and wherever. And of course, when you are connected to the same local area network as your PC, you can stream your favorite PC game to your mobile device and experience high quality graphics.For a limited time, we are excited to announce a FREE bonus offer for the Splashtop® Remote Desktop Application to activate the configurable shortcuts and virtual joystick  (in-application add-ons). This is being offered as a bonus, opt-in option within the Never Settle Forever program when you purchase an eligible AMD Radeon™ graphics.

 With our promo code for the configurable shortcuts and virtual joystick, you’ll enable configurable on-screen shortcuts for Microsoft Office apps, games, media players, browsing, file navigation and more. And with the virtual joystick (e.g. configurable game pad), you can transform your touch-driven tablet or phone into a portable remote gaming machine. This promotion code will also be bundled with select AMD A-Series APUs at a later date. See www.amd.com/neversettlefoeveroffer for more details.

 Participants will have access to this service for a period of three months, from the time of activation. After three months, users can continue to continue paying Splashtop for the service, or use the Splashtop® Remote Desktop Application free of charge without the configurable shortcuts and virtual joystick.

We’re excited for this collaboration with Splashtop and hope you are too. Which desktop PC tasks are you most looking forward to bringing with you on-the-go?

AMD and Leap Computing took to the sky at the Game Developers Conference (GDC) 2014 (Booth# 1024) in San Francisco, showcasing the evolution of cloud gaming.

 AMD Radeon™ Sky cloud gaming cards and AMD RapidFire technology enable Leap Computing to deliver a fully-realized, turnkey cloud solution for uncompromising performance on games like Battlefield 4, Dirt 3 and Tomb Raider. As a bonus, it’s also a cost-effective option for video game developers.

 

 

 While at the show I presented a session entitled “RapidFire: The Easy Route To Low Latency Cloud Gaming Solutions”. This was an opportunity for attendees to learn more about how AMD's RapidFire SDK simplifies the delivery of multi-game streaming from a single GPU while working to minimize latency to ensure one of the best cloud gaming experiences.

 At the AMD exhibit, the AMD RapidFire and Leap Computing streaming gameplay demonstration generated a great deal of interest and inquiries by showcasing the next major step in cloud gaming that allowed attendees to play popular titles via streamed content on laptops.

 “Although these technologies have existed for the past several years, the play experience has been too resource-heavy to actually make cloud deployment possible, until now,” said Alexander Nataros, chief executive officer at Leap Computing. “The performance and precision of the AMD Radeon Sky cloud gaming GPUs have been instrumental in optimizing hardware for our service. AMD has positioned itself as an industry leader in the emerging cloud graphics space through both the AMD RapidFire technology API and its Direct Output Post Processing (D.O.P.P.) support. With these tools, Leap Computing has been able to provide a graphically intense, low-latency environment that would not have been otherwise possible.”

 AMD Radeon™ Sky Series products support up to six HD game streams at once(1). Furthermore, service providers can maximize existing infrastructure and resources to support even more simultaneous streams, from casual games up to the most demanding AAA titles. AMD Radeon Sky Series products are designed to support a wide range of servers and systems.

 Additionally, AMD RapidFire technology enables cloud gaming partners to benefit from an open API, simplifying manipulation of key hardware controls to provide HD visual quality, minimal latency and optimal network bandwidth, resulting in a compelling and responsive experience on virtually any device. In line with AMD’s commitment to industry standard APIs, like OpenCL™, DirectX® and OpenGL, an open standard API for cloud gaming can help align the industry around one platform and drive continued innovations.
For more information on AMD FirePro graphics solutions, visit: www.fireprographics.com

 Allen Bourgoyne is the director of ISV Alliances for Professional Graphics at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

 (1)  Test conducted at AMD measuring the ability of a Colfax CX 1250-N4 1U rack mount server with Ciinow Cumulus Cloud Services version 2.0 running on an AMD Opteron™ 6380 16 core Server processor with one AMD Radeon Sky Series model 700, 32GB RAM, video driver 12.10.17.1 to stream to games simultaneously. At 60 fps and 720p resolution, 3 streams were achieved; at 30fps and 720p, 6 streams were achieved. 3 games: LEGO® Batman™, Harry Potter™ Years 1-4, and Devil May Cry; 6 games: Trine, LEGO® Batman™, LEGO® Harry Potter™ Years 1-4 and Years 507, Far Cry 3, CardBoard Castle. FP-77

 OpenCL and the OpenCL logo are trademarks of Apple Inc. used by permission by Khronos.