12.07.2021 - Netacea research: Skewed analytics cost businesses as much as click fraud

New report shows that ad fraud, a $42 billion a year problem, and skewed analytics both cost businesses 4% of their revenue Manchester, UK—December 2021—Netacea, the bot detection and mitigation specialist, today announced results from a new report that shows skewed analytics caused by bots cost businesses just as much as click fraud, despite click fraud’s much bigger profile. Bots are used by hackers to buy goods before other customers, hack accounts using stolen passwords,... Source: RealWire - View Press Release