10.26.2021 - Half of enterprises cannot trust their CRM data for a single source of truth on customers

Independent research shows firms are lacking basic data management capabilities; CRM data is of limited use SAN FRANCISCO — October 26, 2021 — Half of large enterprises worldwide (47%) feel they cannot rely on their CRM data to provide a single source of truth regarding customer data, according to the State of Enterprise CRM Data Management: 2021 study released today. Commissioned by Odaseva, the #1 enterprise data platform for Salesforce, the study reveals that high... Source: RealWire - View Press Release