03.80.2019 - Facebook and web lead the way for UK customer experience - email and Twitter lag behind

New Eptica study finds 89% of consumers will switch brands if trust breaks down Reading, UK, 21 March 2019 - UK brands are undermining consumer trust and risking revenues by failing to deliver consistent, multichannel customer service, according to the 2019 Eptica Digital Trust Study. While brands answered 69% of all routine queries via the web, email, Facebook and Twitter, this masked wide gaps between different brands, sectors and channels. For example, a bank took... Source: RealWire - View Press Release