01.29.2018 - Lack of data integration and exec buy-in is risking CX ROI

Confirmit research reveals critical areas that drive customer experience successLondon, UK and Oslo, Norway and New York, NY: 29 January 2018: The State of CX survey, run by Confirmit and Engage Business Media, has revealed that CX professionals are right to put ROI, data integration and executive buy-in top of the CX ‘wish list’ for 2018.The research found that despite increasing recognition of the importance of taking a customer-centric approach to business and investment in... Source: RealWire - View Press Release