11.319.2017 - Searchmetrics Study: Online Health Sites Are Long-Winded - And Searchers Couldn't Be Happier

New Industry-Specific Google Ranking Factors Research Finds Health Industry Bucks Trend of Less is More for Increasing Visibility OnlineSAN MATEO, Calif. (November 15, 2017) ‒ Health-related websites must create highly relevant, long-form content tailored to answer searchers’ questions with more authority and clarity than other industries, according to a new Searchmetrics study that identifies key ranking factors for specific industries.Some 77% of those seeking health-related content begin by searching online. Health publishers, online shops, insurance... Source: RealWire - View Press Release