06.163.2017 - Research Shows Channel Trust Issues Impact Commercial Opportunities

Reading, UK - 12 June, 2017 - Independent research recently conducted on behalf of Zyme, the market leader in the rapidly growing discipline of channel data management (CDM), has highlighted that 80% of consumer electronics manufacturers believe they have lost commercial opportunities because of limitations in their ability to collect and analyse channel data. Of equal concern is that 43% said they have shared data with the board in which they are not completely confident.The... Source: RealWire - View Press Release