03.89.2017 - UK retail customer experience failing to improve with nearly 50% of queries left unanswered

Eptica study finds consumers more likely to get an accurate response on email than Twitter, Facebook or the webReading, UK, 30 March 2017, Despite 93% of consumers revealing they are more likely to buy if they receive a positive customer experience, UK retailers are struggling to deliver adequate, consistent service new research suggests. Companies were unable to answer 46% of customer queries received on email, the web, Twitter and Facebook, with only 7.5% responding on... Source: RealWire - View Press Release