06.160.2016 - The Power of User Experience Thinking: Small Change Creates Big Impact for McDonald’s

Over the past several quarters, McDonald’s seems to have reversed course by beating analyst profit and sales expectations. During the latest earnings call, CEO Steve Easterbrook attributed success to a few factors, including all-day breakfast. But another factor Easterbrook mentioned could seem more trivial to the casual observer—but a big win for user experience advocates […]]>... - View Press Release - Visit VMware, Inc.