05.147.2016 - Standard Life chooses Neustar MarketShare for Attribution Analytics and Marketing Planning

Leading UK-based savings and investment company maximises analysis of market spend and marketing impactLondon, 26 May, 2016 - Neustar, Inc. (NYSE: NSR) a trusted, neutral provider of real-time information services, today announced that Standard Life has selected Neustar MarketShare to help fully understand the effectiveness of its marketing spend across online and offline activities, measured over both short and long-term periods. As the global leader in advanced marketing analytics software with the industry’s only holistic... Source: RealWire - View Press Release