05.132.2016 - Audi Harnessing VR to Make Car Buying Virtually Irresistible

Encouraged by rapid advances in VR technology, Audi is transforming its approach to selling vehicles. But it’s not always been a smooth ride. When it started working with VR in its retail setting four years ago,  the German carmaker kept hitting speed bumps arising from inadequate frame and latency rates, making for an unrealistic experience. […]

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