03.77.2016 - Facebook and email beat Twitter for retail sector customer service

New retail study from Eptica finds growing inconsistency between different channelsReading, 17 March 2016: Facebook is the most accurate digital channel for retail customer service, ahead of email and then Twitter, according to new Eptica research. UK retailers could successfully answer 59% of questions asked on Facebook, 55% on email and 45% on Twitter, although only 10% provided consistent responses across these three channels. This is in stark contrast to the US, where email beat... Source: RealWire - View Press Release