11.313.2015 - Retailers need to ensure efficient, engaging and intuitive websites to win over Generation Consumer

Challenge for retailers is to balance sites with richer content, making them responsive across every device while being efficient to navigateUnderstanding the trade-off between complexity of technology and simplicity of experience online is a battleground for strategists and marketers alike when it comes to attracting Generation Consumer. This is according to Tryzens, a leading provider of digital commerce and retail managed service solutions, which has conducted research into the priority and relevance of eCommerce features.The... Source: RealWire - View Press Release