01.12.2015 - How will beacon technology be used in retail?

Apple introduced iBeacons in 2013 and activated the technology across its 254 retail stores, and forward-thinking retailers began testing the technology in stores in early 2014. Beacons enable more granular location awareness that GPS alone cannot provide, meaning they offer tremendous potential to target customers with relevant, personalized and appropriately timed messages. But after more […]]>... - View Press Release - Visit VMware, Inc.