09.273.2014 - Amazon leaves UK competitors in the dust on personalisation – say 4 out of 5 UK shoppers

Study released as big-data marketing company BloomReach launches in the UKIt finds a staggering mismatch between consumer and marketer attitudes to personalisation - and it's not what you think30 September, London: Amazon sets the standard for retailers in offering a personalised experience for its customers, according to a study launched today by personalised discovery platform company, BloomReach. The research, conducted by RedShift Research, highlights the growing technology gap between the retailing giant and the rest... Source: RealWire - View Press Release