07.195.2014 - SDL Study Reveals Channels Are Irrelevant to Consumers

60% of millennials surveyed expect a consistent experience from brands whether online, in store or via phoneWAKEFIELD, Mass. - July 14, 2014 - Today, SDL (LSE: SDL) released the final report of the "Five Truths for Future Marketers" series titled "Channels are Irrelevant," that features results from SDL's global survey of more than 1,800 millennials (ages 18-36). The data reveals that today's consumers no longer care about where they are or what device they are... Source: RealWire - View Press Release