05.127.2014 - Big Data is Out and Your Data Is In: SDL Global Study Finds Millennials Expect Brands to Use Their Unique Data for Hyper-Targeted Experiences

Millennials in Europe more sensitive to brands tracking personal data compared with US MAIDENHEAD, UK - May 7, 2014 - A global study released today by SDL (LSE: SDL), shows higher sensitivity among European Millennials (aged 18 - 36) about sharing personal data with brands versus those in the US. Over half (52 percent) of respondents in the US, have no issue with brands using their information to benefit customer experience. This is compared to... Source: RealWire - View Press Release