01.23.2013 - Survey Shows People Need More Help Controlling Personal Info Online

REDMOND, Wash. — Jan. 23, 2013 — To mark Data Privacy Day 2013, Microsoft Corp. released new data reflecting consumers’ perceptions about how their information is used online and a new series of short videos to help people better manage their online privacy.

According to the results of a Microsoft-commissioned survey* of 1,000 U.S. adults, people feel they have little to no control about how their data may be collected by online companies. They are also increasingly in search of trusted sources of information to help them make better choices about their online privacy. Highlights of the research include the following:

• Forty-five percent said they feel they have little or no control over the personal information companies gather about them while they are browsing the Web or using online services, such as photo-sharing, travel or gaming.

• Four in 10 said they feel they totally or mostly understand how to protect their online privacy.

• An equal number of people (39 percent) said they are turning to friends and family, as well as company privacy statements, as their top source for privacy information.

• A third of those surveyed (32 percent) said they are paying attention to companies’ privacy reputations, track records and policies when choosing which websites to visit or services to use.

“As online activities have become a valuable part of daily life, privacy is incredibly important. At Microsoft, we strive to help our customers manage their personal information online by providing easy-to-understand privacy policies, settings and guidance,” said Brendon Lynch, chief privacy officer, Microsoft. “We take seriously our responsibility to customers by investing in a comprehensive and dynamic privacy program that implements our policies and delivers privacy innovations to our customers.”

As part of the company’s longstanding commitment to privacy, Microsoft has created a new video series called “Privacy in Action” to highlight features that can help people better manage their personal information online. The videos, as well as guidance and information about privacy options in Microsoft products and services, will be available at http://www.microsoft.com/yourprivacy. The videos illustrate privacy capabilities and preferences in Windows 8, Windows Phone 8 and Microsoft’s Personal Data Dashboard. More videos on other products and services will be coming soon.

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

* Survey conducted by Ipsos Public Affairs

Note to editors: For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at http://www.microsoft.com/news. Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/news/contactpr.mspx.