09.271.2004 - Q&A: New Corporate VP Aims to Help Make MSN More than the Sum of its Services

REDMOND, Wash., Sept. 27, 2004 -- Brands may well be the consumer shorthand of the 21st century. Once embraced by consumers, today's most recognizable brands convey an experience that people know, trust and can relate to before they open the packaging, install the batteries or click on the Web site. Trusted brands provide consumers the confidence to throw a product in their cart without scrutinizing the fine print on the back of the box -- or to try new products with little trepidation as long as they share the same brand. - View Press Release - Visit Microsoft Corporation