03.62.2011 - Rovi to Deliver Digital Entertainment Advertising Program for Toyota

Rovi Corporation (NASDAQ: ROVI) today announced that it is collaborating with Toyota Motor Sales, U.S.A., Inc. to launch an interactive TV advertising initiative for the Toyota Tundra on the Rovi Advertising Network. Rovi’s product offering gives Toyota the ability to bring an innovative advertising experience to consumers and enables viewers to learn more about Toyota’s products through rich and dynamic content made available through advanced portals on the Rovi Advertising Network. - View Press Release - Visit Rovi Corporation