05.26.2010 - Sonic Launches "621" Dynamic Content Patent License Program

NOVATO, CA (May 26, 2010) - Sonic Solutions® (NASDAQ:SNIC) today announced a licensing program for its US Patent 6,944,621; this patent allows for the updating and augmenting of multimedia content on portable storage media including Blu-ray Disc, DVD, SD card, flash memory, UMD, and other update-able media. Applications for the Dynamic Content ‘621 patent include the BD-Live internet-connected enhancements now available on Blu-ray Disc titles, such as updated movie trailers, bonus material, and promotional advertisements. The patent also provides for access to online entertainment services such as those powered by Sonic's RoxioNow platform™. Beyond Blu-ray titles, the Dynamic Content ‘621 patent covers in-game advertising for internet-connected titles that originate on physical media. - View Press Release - Visit Sonic Solutions.