09.19.2008 - The Acer Group multi-brand strategy: The right response to an ever-changing market

--(BUSINESS WIRE)--Markets change, user needs evolve and the result is an increasingly segmented demand. The reason is simple: even the PC has transformed into a commodity and the dynamics behind the purchase of a PC are now all too similar to those behind the purchase of everyday consumer goods: technical specifications and manufacturing components of products now lag behind the affinity and trust the user has in a Brand which, given a choice between similar products, the customer feels more comfortable with. - View Press Release - Visit Acer, Inc. - Visit Gateway, Inc.