01.16.2008 - Advanced Analytics Move Centre Stage at the Royal Shakespeare Company

16th January, 2008 Analytics software from KXEN is helping boost audiences at Royal Shakespeare Company (RSC) productions in a pioneering arts marketing move. The initiative, an Accenture-led program to segment audiences, has seen a 50% rise in ticket buyers at RSC's Stratford-upon-Avon theatre, a more than 70% increase in regular attendees and significantly earlier sell-outs for London bookings. The improvements helped the RSC design targeted marketing programs. Following the creation of a new audience database,... - View Press Release