11.306.2007 - Shoppers Warned To Watch Out For Bogus Online Customer Reviews As A Record E-Christmas Approaches

- Britons expected to spend £42 billion online this Christmas - New study finds that customer opinions and reviews have five times more impact than advertising on customer buying decisions online - Leading independent customer review publisher, Reevoo, calls for a kitemark for online reviews to reassure shoppers as a forecast £42 billion e-Christmas approaches British shoppers are being warned to watch out for bogus customer reviews this Christmas. The warning comes as new research... - View Press Release