04.106.2007 - Sonic Teams Up With Microsoft on Professional VC-1 Encoding

NAB 2007, Las Vegas, Nevada (April 16, 2007) — Sonic Solutions® (NASDAQ: SNIC), the leader in digital media software, today announced that it has entered into a commercial agreement to broadly deploy Microsoft’s advanced VC-1 encoding technology, known as the PEP Encoder, in the professional high-definition title creation industry. Already used by studios to prepare video assets for a significant number of HD DVD titles, the all new version of the PEP Encoder, re-branded as Sonic CineVision™ PSE (Parallel Stream Encoder), is being released worldwide and supported by Sonic. Ideal for enterprise-level authoring facilities with large processing infrastructures, CineVision PSE is a best-of-breed VC-1 encoding platform that provides an unprecedented level of fine-parameter and pre-processing controls to tackle the intricate high-level image quality requirements of Hollywood. Sonic is demonstrating CineVision PSE at NAB (Stand SL4314), taking place through April 19th in Las Vegas, Nevada. - View Press Release - Visit Sonic Solutions.