01.08.2007 - Seagate Unveils Dual Retail Brands for Consumer Mass Market

SCOTTS VALLEY, Calif.-January 8, 2007-As part of an innovative awareness campaign by Seagate Technology (NYSE: STX) to clearly differentiate its Seagate and Maxtor consumer brands, attendees of the 2007 International Consumer Electronics Show (CES)are being greeted by one of the world’s largest interactive media displays at the Las Vegas Convention Center (LVCC). The eye-catching, 30-foot interactive display, between the Central and South Hall, features a swirl of animated content - movies, music, books, art and photos - that follows show attendees as they walk by. People can also interact with the projected images on the wall by their own waves, jabs, jumps and other movements. The novel media display visually showcases the core theme behind the launch of Seagate’s new consumer brand: That the digital content we collect and share is part of our identity. It surrounds us in life and is a major part of who we are, so wherever you are, whenever you need it, Seagate makes sure “Your On.” - View Press Release - Visit Seagate Technology LLC