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03.30.2017 - UK retail customer experience failing to improve with nearly 50% of queries left unanswered

View RealWire related news. Eptica study finds consumers more likely to get an accurate response on email than Twitter, Facebook or the webReading, UK, 30 March 2017, Despite 93% of consumers revealing they are more likely to buy if they receive a positive customer experience, UK retailers are struggling to deliver adequate, consistent service new research suggests. Companies were unable to answer 46% of customer queries received on email, the web, Twitter and Facebook, with only 7.5% responding on... Source: RealWire

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