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01.26.2017 - Great Rail Journeys to focus in on personalisation in 2017

View RealWire related news. Worldwide rail holiday operator invests in personalisation to drive growth throughout 2017 and beyond[LONDON] --- [January 26, 2017] Great Rail Journeys, the UK’s leading rail holiday company operating globally, is looking to provide data-driven, personalised online experiences for customers as it heads into 2017’s peak booking period.The company has brought in Qubit, leaders in context-driven customer experiences, to identify specific customer groups and target them with sophisticated, personal experiences, increasing the number of online visitors... Source: RealWire

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