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07.27.2016 - Consumers feeling in a dilemma over Omnichannel – survey from Periscope™, by McKinsey

View RealWire related news. Over half want to bridge the instore and online experience, but over 60% have data concernsNew York and London - July 27, 2016 - Periscope™, By McKinsey, focusing on revenue growth management through price, promotion, and assortment optimization, has today released the findings of new research conducted with US & UK consumers that explores their attitudes and expectations of the online shopping experience. The survey also looked at attitudes towards Omnichannel experiences, finding that, while... Source: RealWire

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