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07.12.2016 - UK Consumer Brands Seek Improved Channel Collaboration



View RealWire related news. Reading, UK - July 12 2016, Zyme, the market leader in the rapidly growing discipline of Channel Data Management (CDM), has today shared research findings which indicate that consumer technology brands are concerned that current IT systems and processes in place with partners are failing to capture, and report on, all necessary information on customer behaviour. Only half of the UK vendors questioned (49%) completely trust the accuracy of data they receive on their online... Source: RealWire

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Categories: Press Release
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