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05.11.2016 - Audi Harnessing VR to Make Car Buying Virtually Irresistible

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Encouraged by rapid advances in VR technology, Audi is transforming its approach to selling vehicles. But it’s not always been a smooth ride. When it started working with VR in its retail setting four years ago, ┬áthe German carmaker kept hitting speed bumps arising from inadequate frame and latency rates, making for an unrealistic experience. […]

The post Audi Harnessing VR to Make Car Buying Virtually Irresistible appeared first on The Official NVIDIA Blog.

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