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03.17.2016 - Facebook and email beat Twitter for retail sector customer service



View RealWire related news. New retail study from Eptica finds growing inconsistency between different channelsReading, 17 March 2016: Facebook is the most accurate digital channel for retail customer service, ahead of email and then Twitter, according to new Eptica research. UK retailers could successfully answer 59% of questions asked on Facebook, 55% on email and 45% on Twitter, although only 10% provided consistent responses across these three channels. This is in stark contrast to the US, where email beat... Source: RealWire

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