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01.19.2016 - Survey reveals how UK marketers want to improve management of digital assets



View RealWire related news. Drivers for change include the need to optimise access and distribution of content 19th Jan 2016 London, UK - North Plains has announced the results of its 2015 survey of how organisations are managing their digital marketing assets. Just under half of respondents work in the financial services sector, with the rest spread across other large ‘blue chip’ organisations.70 per cent cited digital asset management (DAM) as extremely or very important. Exactly 50% are researching... Source: RealWire

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