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12.14.2015 - hybris Study Reveals Brands are Failing at Personalization, Causing Customer Experience to Suffer and Demonstrating Need for Contextualized Experiences



View RealWire related news. Sixty-one percent of consumers are less likely to make future purchases following less-than-satisfactory personalized experiencesNinety-one percent of marketers are prioritizing personalization but only 16 percent have the ability to capture customer intent and deliver real-time, behavior-based marketing across channelsMUNICH & CHICAGO — December 14, 2015 — hybris, an SAP company, today announced the findings of an October 2015 commissioned study conducted by Forrester Consulting on behalf of hybris titled “The Contextual Marketing Imperative: the evolution... Source: RealWire

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