In this third post in my series of advice on how to build a successful enterprise social network (ESN), I discuss the following important tip:
Get executive buy-in and participation.
I’ll illustrate this tip by sharing my company’s story. Our experience in this regard is a tale of two leaders – very different in their connection to our ESN (called Buzz) and the resultant impact on the reputation and spread of ESN use in the enterprise.
Read more on #TipTuesday - Get Executive Buy-In and Participation…
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