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03.03.2015 - Dialogue Warns Operators: Focus on Maximising A2P SMS Revenue or Watch Competitors Leap Ahead

View RealWire related news. 3 March 2015, Barcelona - Dialogue Group's CEO, Perry Offer, today advised Mobile Network Operators (MNOs) to focus on maximising their Application-to-Person (A2P) SMS revenue to compensate for Person-to-Person (P2P) revenue leakage, or face the risk of falling financially behind competitors. The warning comes during the second day of Mobile World Congress in Barcelona, which brings together the world's leading operators.With research showing a decline in P2P SMS revenues, largely due to the growth of... Source: RealWire

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