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07.17.2014 - Global Spending on Facebook® Ads Increases More than 50% Year-on-Year According to Kenshoo Study



View RealWire related news. Paid search also grows steadily and delivers an all-time high click-through rate as advertisers become more efficient at running their campaignsLondon (July 17, 2014) - Quarterly spend on Facebook advertising increased 51% year-on-year (YOY) in Q2 2014 according to the latest data from Kenshoo (www.Kenshoo.com), the global leader in predictive media optimisation technology. Spend on search engine advertising increased 25% on 2013 with the click-through rate (CTR) reaching an all-time high as brands and agencies... Source: RealWire

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