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07.14.2014 - SDL Study Reveals Channels Are Irrelevant to Consumers

View RealWire related news. 60% of millennials surveyed expect a consistent experience from brands whether online, in store or via phoneWAKEFIELD, Mass. - July 14, 2014 - Today, SDL (LSE: SDL) released the final report of the "Five Truths for Future Marketers" series titled "Channels are Irrelevant," that features results from SDL's global survey of more than 1,800 millennials (ages 18-36). The data reveals that today's consumers no longer care about where they are or what device they are... Source: RealWire

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