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06.26.2014 - Companies must crack ‘social’ customer service in order to survive

View RealWire related news. Forrester Research commissioned by Conversocial predicts social customer service technology will become number one investment in 2014, as brands realise social networks are more than just a marketing toolLondon Thursday 26th June 2014 - A Forrester study*, commissioned by the leading social customer service platform Conversocial, has revealed a lack of ownership and understanding of social media within organisations that could see brands fall behind in the overall customer service stakes. Over half (67%) of... Source: RealWire

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