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06.23.2014 - SDL Millennial Study Reveals Language Strategy Critical to Enhancing Customer Experience Success

View RealWire related news. Data unveils 46% of millennials more likely to purchase if information is in their preferred languageWAKEFIELD, Mass - June 23, 2014 - According to a new study released by SDL (LSE: SDL) today, 32 percent of millennial consumers in English speaking countries prefer a language other than English, and 46 percent are more likely to purchase if information is presented in their preferred language. These new findings demonstrate that it is imperative for brands to... Source: RealWire

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