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06.04.2012 - Xbox and Nike Team Up to Revolutionize Fitness at Home



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LOS ANGELES — June 4, 2012 — At the Electronic Entertainment Expo (E3) today, Microsoft Corp. and NIKE Inc. ushered in a new era of home fitness, unveiling “Nike+ Kinect Training” only on Kinect for Xbox 360. Featuring Nike trainers who work with some of the company’s top athletes, “Nike+ Kinect Training” is a custom training program rooted in elite Nike fitness and specifically designed to help athletes of all levels reach their potential in the comfort of their own homes.

Whatever your fitness goal, "Nike+ Kinect Training" will give you the tools to get you there. Through the magic of Kinect, the personal trainers within the experience can see how your body moves, assess your physical strengths and athleticism, identify areas for improvement, and create a personalized workout plan to help you achieve your personal best. With real-time feedback to make sure positions and movements are correct, the “Nike+ Kinect Training” custom program evolves as you do, helping you get fitter, faster and stronger.

“By combining Nike’s understanding and knowledge of great athletes with the powerful technology of Kinect, we have created a personal training program unlike anything currently available,” said Yusuf Mehdi, corporate vice president of Marketing and Strategy of the Interactive Entertainment Business at Microsoft. “Kinect becomes the eyes for ‘Nike+ Kinect Training’ instructors, bringing a new level of engagement and personalization to the program that blurs the lines between a personal training session and a game.”

Nike is the leader in sports innovation and has developed new ways to inspire athletes at every level with digital services such as Nike+ and the Nike+ FuelBand. With “Nike+ Kinect Training,” Nike training can be personalized for anyone — from a professional athlete to an everyday athlete or even for someone who is just getting started.

“‘Nike+ Kinect Training’ gives everyone access to the same training that we give our professional athletes. It merges our understanding of the greatest athletes in the world with the amazing sensor technology of Kinect for Xbox 360,” said Stefan Olander, vice president of Digital Sport at Nike. “‘Nike+ Kinect Training’ will make working out at home fun and inspiring, and with its seamless connection to two huge global communities in Xbox LIVE and Nike+, you’ll always find more motivation in someone to train with or challenge.”

Take your training experience further by competing in challenges, sending encouragement to friends, and staying connected with a mobile app that keeps you motivated and on track for your next workout.* “Nike+ Kinect Training” will be available exclusively on Kinect for Xbox 360 during the holiday 2012 season.

About NIKE, Inc.

NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE subsidiaries include Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories; and Umbro International Limited, which designs, distributes and licenses athletic and casual footwear, apparel and equipment, primarily for global football (soccer). For more information, visit www.nikeinc.com or follow @Nike.

About Xbox

Xbox is Microsoft’s premier entertainment service for the TV, phone, PC and tablet. It’s home to the best and broadest games, as well as one of the world’s largest libraries of music, movies, TV and sports. With Kinect, Xbox 360 transformed gaming and entertainment in the living room with a whole new way to play games and find entertainment — no controller required. More information about Xbox can be found online at http://www.xbox.com.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

* Online multiplayer requires Xbox LIVE Gold membership (sold separately). Mobile companion app requires compatible mobile device and Nike+ account; carrier fees apply.

For E3 assets, please visit http://press.xbox360.com/E32012 .

Note to editors: For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at http://www.microsoft.com/news. Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/news/contactpr.mspx.



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NID: 42217 / Submitted by: The Zilla of Zuron
Categories: Press Release, Microsoft
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