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08.02.2011 - Rovi Introduces Leading Edge Smart TV Field Trial Advertising Program in Canada



View rovi-corporation related news. Santa Clara, Calif. - 8/2/2011 - Rovi Corporation (NASDAQ: ROVI) today announced the Canadian launch of the Rovi Smart TV Field Trial Advertising Program, which enables companies to develop and introduce innovative campaigns across HDTVs, Blu-ray Disc players, and other Internet- connected devices. As part of the Field Trial introduction, Rovi will work with BMO Bank of Montreal to deploy, manage, and evaluate BMO campaigns across next-generation devices from leading manufacturers and enable the company to engage the rapidly expanding base of consumers that is accessing entertainment via a broadband connection.

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NID: 38970 / Submitted by: TACKtech Team
Categories: Press Release
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