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11.02.2009 - Blockbuster Reports Strong Attach Rates on Consumer Electronics Powered by Roxio CinemaNow

View SonicSolutions related news. Novato, CA and Dallas (Nov. 2, 2009) – Sonic Solutions® (NASDAQ: SNIC) and Blockbuster Inc. (NYSE: BBI, BBI.B), today announced that the recently launched BLOCKBUSTER On Demand® movie service, has exceeded all initial launch expectations and is being rapidly embraced by consumers who are looking for the latest movie releases on their connected TVs and set-top players. Reflecting the growing interest in digital delivered entertainment and the broad appeal of the Blockbuster brand, device reports show BLOCKBUSTER On Demand is driving attach rates over 50% higher than historic figures for Roxio CinemaNow™ powered services and increasing transaction volume beyond expectations.

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NID: 30894 / Submitted by: TACKtech Team
Categories: Press Release
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