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09.19.2008 - The Acer Group multi-brand strategy: The right response to an ever-changing market

View Gateway related news. --(BUSINESS WIRE)--Markets change, user needs evolve and the result is an increasingly segmented demand. The reason is simple: even the PC has transformed into a commodity and the dynamics behind the purchase of a PC are now all too similar to those behind the purchase of everyday consumer goods: technical specifications and manufacturing components of products now lag behind the affinity and trust the user has in a Brand which, given a choice between similar products, the customer feels more comfortable with.

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NID: 24312 / Submitted by: TACKtech Team
Categories: Press Release
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