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03.02.2009 - AVG launches new protection against identity theft, boosts free product protection



View AVG related news. AMSTERDAM, The Netherlands (March 2nd, 2009) - Identity theft is now the number one Internet-based crime and claims almost ten million online and offline victims at a cost of $48 billion in the US alone, according to the Javelin Strategy & Research, 2008 Identity Fraud Survey Report published last month. CIFAS, the UK’s Fraud Prevention Service, estimates that identity theft is costing that country’s economy over $3.4 billion annually. To help users protect their personal and private information online, AVG Technologies, developer of the world’s leading free computer security product, today introduces AVG Identity Protection (IDP).

AVG Identity Protection gives computer users an additional layer of protection on top of their existing security software. IDP is specifically focused on helping to prevent thieves from using carefully-targeted attacks to steal passwords, bank account details, credit card numbers, and other digital valuables. It uses a technology called behavioral analysis to make sure all the programs running on a user’s computer are operating the way they should. If it spots something suspicious that could indicate an attempted ID theft attack, it shuts that activity down, preventing any possible theft from happening. It doesn’t matter whether users are running AVG software or security software from another vendor; IDP runs smoothly alongside all popular programs to keep users safer when they’re online.

“Computer users need to be confident that when they’re banking and shopping online, they won’t become a victim of identity theft,” says AVG Technologies CEO JR Smith. “Anti-virus alone can’t give users the level of security people need in today’s complex, fast-moving threat landscape. AVG Identity Protection gives them the confidence that they’re safe from the bad guys.”

AVG Identity Protection is the headline product in today’s launch of an across-the-board upgrade to the AVG family of security software for home and small business users. The technology in IDP has also been combined with the company’s Internet Security suite, which provides total protection for all aspects of users’ online lives. In addition to the new Identity Protection, AVG Internet Security defends against viruses, spyware, worms, hackers, botnets, poisoned web pages, trojan horses, spam, and other cyberthreats with a full arsenal of digital weaponry. Whether users are surfing, e-mailing, instant-messaging, or downloading files, Internet Security stops threats from becoming problems.

“We know the security challenges users face in their daily lives,” says Smith. “Our products are designed to prevent those challenges from becoming problems, leaving users free to get on with their digital lives. They’re easy to set up, easy to use, easy to find - and some of them are even free, for ever.”

AVG’s Free product also gets a boost with this upgrade, adding Active Safe-Surf real-time protection to the existing anti-virus, anti-spyware, instant message security and safe-searching capabilities. Today’s web threats move at lightning speed and only stay around long enough to scoop up their victim quota, so real-time detection is vital. Active Safe-Surf checks the web page behind every link for hidden threats at the only time that matters - when users are about to click on that link.

Improvements to the small business products focus on the company’s Exchange Server products, which gain a long-awaited upgrade to centralized anti-spam protection that will make life much easier for those tasked with managing networked e-mail.

- View Press Release
- Visit AVG Technologies

NID: 23283 / Submitted by: TACKtech Team
Categories: Anti-Spyware, Anti-Virus, Press Release
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