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01.16.2008 - Advanced Analytics Move Centre Stage at the Royal Shakespeare Company



View RealWire related news. 16th January, 2008 Analytics software from KXEN is helping boost audiences at Royal Shakespeare Company (RSC) productions in a pioneering arts marketing move. The initiative, an Accenture-led program to segment audiences, has seen a 50% rise in ticket buyers at RSC's Stratford-upon-Avon theatre, a more than 70% increase in regular attendees and significantly earlier sell-outs for London bookings. The improvements helped the RSC design targeted marketing programs. Following the creation of a new audience database,...

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NID: 19997 / Submitted by: The Spirit of Zuron
Categories: Press Release
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